Shipping web app
Due to its global expertise in maritime transport and logistics, the CMA CGM Group brings its clients a seamless shipping experience truly unmatched on the market. During 1 year, I designed a new web application: Freddie by CMA CGM.
Step 1 : Define the strategy 🎯
Objective: Stand out from the competition by positioning ourselves differently. Reflect our simplicity though the language we speak. Develop awareness of Freddie drive qualified traffic to website.
- Who: Target audience with C-Level from Small Businesses or Logistician Managers.
- How: CMA CGM, who is committed to create the future of shipping, is now introducing a new digital product that will empower people to cut out the middle man and take charge of their own shipping needs. It’s a powerful platform that simplifies the entire shipping experience. It’s Freddie.
Step 2 : User path & wireframes 🛣️
Defined what we wanted by sketching ideas, making user path, testing the proof of concept and iterate.
Step 3 : Branding & Design system 🎨
Created a new brand iden†ity and a design system for the web app
Step 4 : Visual Design 🖥️
Created visual mockups in desktop version and delivered assets to developers.
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